Client experience




I am committed to a user-centred design approach that combines curiosity, critical inquiry, and systems thinking, always grounded in collaboration. I use research and analysis to understand design problems, and make product decisions that are grounded in evidence, user insights, and business objectives.
As a career transitioner into UX research and product design, I bring a PGDip in Business Administration and an Advanced Diploma in UX Design with deep expertise in participatory research and design facilitation, honed through years of work in creative and academic fields. This unique combination allows me to not only understand user needs but also to align design with complex business objectives.

By creating a simplified menu, and focusing information architecture and user flow on what mattered the design increased user speed and accuracy finding relevant stories and project information.